You have applied for a dot brand, but you need benchmark or inspiration
You are contemplating a potential future application, but you need factual data
OUR RESEARCH PROGRAM HELPS YOU ASSESS THE LANDSCAPE
VISIT THE DOT BRAND OBSERVATORY
YOUR DOT BRAND MUST SUPPORT YOUR GLOBAL BRAND STRATEGY
Define shared, consistent and realistic objectives within your organization. Establish a launch and learn approach
Develop a comprehensive plan including naming conventions, content, responsibilities, KPIs, launch plan etc.
WE HELP YOU DESIGN A PRAGMATIC AND EFFICIENT DOT BRAND PLAN
WE SUPPORT YOUR LAUNCH
Launch now : our patent pending tool is dedicated to Top Level Domains. It enables to design the portfolio, manage domains, publish content and measure success on your dot brand digital real estate.
Launch, learn and then invest: our cloud based tool avoids disrupting your present processes and architecture.
Your dot brand is a digital branding solution
We provide you the insights, support you in your vision and deliver an activation tool
ASSESS THE LANDSCAPE
Brands are progressively activating their asset. We analyse and investigate their strategy, tactics and operations, with a branding, marketing and technology point of view.
You know what benefits can be generated by your dot brand.
DESIGN YOUR ECOSYSTEM
We work with you on your dot brand vision and plan, for existing or future dot brand owners. We help you define your objectives, design the domains architecture and elaborate the activation roadmap, through an efficient methodology.
LAUNCH AND LEARN
Our cloud based activation system enables you to select the most efficient domains based on your objectives, to populate them with content and to measure the operational results of your dot brand domains, starting with pilots and learning fast.
YOUR DIGITAL FLAGSHIP
Create bespoke universes for your collections, distribution channels and institutional content. Empower your distribution partners and licensees. Increase your brand attraction over your social media. Ensure consistency of your digital brand presence with your new digital flagship : .brand
BETTER CUSTOMER EXPERIENCE
Define new usability standards, and go beyond your customers expectations of the traditional 3 clicks navigation benchmarks. Create streamlined and direct access to all of your information and content, beat your competitors and gain market shares. Redefine customer experience through your .brand
PLATFORM FOR INNOVATION
Design a solution in an unknown environment is complex. dot stories helps you innovate : Our expertise and insights in the present development of the dot brand landscape and digital marketing are here to support you. Our cloud based solution offers you an efficient and safe way to start building your .brand
dot brands analysed and decrypted
Analysis and updates on dot brand Top Level Domain Insights : Registration volumes, trends, second level domains and SEO analysis
dot bnpparibas takes dot brand seriously Some brands have been granted the right to use their brand name as a top level domain name, replacing .com. BNPParibas is leading the new dot brand world in a certain number of metrics, with the dotbnpparibas. They are the most popular dot [...]
dot brand: numbers, websites and branding How to build up from a number, to a site and to a brand : the example of easyjet Easyjet was established in 1995, and is the second-largest airline in Europe by number of passengers carried. Although Easyjet did not apply for a new [...]
Dot brand observatory, a resource for all stakeholers in the domains world The dot brand observatory is a research programme that captures and analyses 360 degree data from all the dot brand Top Level Domains. Some early adopters from the largest brands in the world, such as BMW or [...]