Monthly Archives: August 2016

28 08, 2016

Go Live of Domain Extensions – brands vs open TLD

Go Live of Domain Extensions : Delegation Go Live We are witnessing the go live of the last new domain extensions. ICANN operates, amongst others,  the Internet’s Domain Name System, coordinates allocation and assignment of the Internet’s unique identifiers, such as Internet Protocol addresses. In 2012, it decided to open the Top Level Domains name [...]

23 08, 2016

Domain Names are meaningful

Domain names have a meaning. But that meaning was mainly concentrated in the left part of the domain. The right part of the domain was mainly an indication global site or local site. brand.com means that you are going on the global website of a brand. brand.de means that you are going on the german [...]

17 08, 2016

Customer Awareness, domain extensions and brands

Customer Awareness, domain extensions and brands In a new domain name extensions customer awareness catch 22 situation, nobody would launch a domain name with a new extension until customers would be aware, and customers would become aware only if some major sites were launched. While adoption is probably slower than expected, we are not in that [...]