Monthly Archives: September 2016

29 09, 2016

dot brand domain used as short URL

Short URL use Brands use short URL to create deep linking to specific content or pages on their websites. Many non branded services support these short URL - bit.ly is one of the popular services that shortens URLs. They create a random list of around six caracters that redirect to a given URL. bit.ly has created, [...]

25 09, 2016

When domain names, facebook and twitter handle converge

Domain names, facebook profiles and twitter handles A way to access digital content is to know the domain name, or the twitter handle. Other means include search, that is more popular but also more expensive. As brands used to focus on one main domain, the multiple facebook accounts or twitter profiles for brands used to [...]

25 09, 2016

Domain name extension awareness by BNPParibas

New gTLD awareness There are 26 million domain names in new gTLD, but customer awareness is still relatively low. Amongst the most popular new gTLD domain name are kinogo.club, that is ranked 313 most popular website by Alexa. BNPParibas is the most active dot brand domain name. mabanque.bnpparibas is the most popular dot brand website, large [...]

13 09, 2016

Direct traffic to ecommerce

Retailer and ecommerce traffic Business Insider released a study on UK shoppers behaviour in Q2 2016. Instead of going through search engines or display ads, these online customers prefer to go directly to their preferred retailer's website. According to Business Insider : "This data demonstrates a high level of brand loyalty, and suggests that UK consumers [...]

1 09, 2016

Adwords for dot brand domain extension

dot brand, adwords & SEO - a matter of keyword Adwords are usually used together with Search Engine Optimization. Both are related to keywords, and the objective is to appear as high as possible for relevant searches on search engines such a google, bing or yandex. SEO is a series of methods and techniques that makes the [...]