Monthly Archives: November 2016

16 11, 2016

Creativity in Second Level Domains of the dot brand world

Creativity and domain names This article refers to the article published in Marie-Emmanuelle Haas website on Nov 14, 2016 , where we show how brands creativity lead to a very diverse panel of domain names. Dot brands are very different in essence to generics, as they are owned by one brand who can register more [...]

13 11, 2016

Brands who applied for a Dot Brand Domain Extension show great performance

Brand's performance We recently released an article in Circle ID, looking at the performance of brands who applied for their brand at a Top Level, and the other brands. Brands are a treasure and an asset. They drive loyalty, enable to offer higher prices, generate preference.  Interbrand publishes the top value based on a 100 [...]

7 11, 2016

Swiss watchmaking is on dot swiss

dot swiss Switzerland is renown for its banks, its chocolate and its watches. Of course, we also have great mountains, landscape, pretty cities and great food and wine. Switzerland is also the only country to have its own country geographic gTLD, dot swiss. Their message is :  If it is Swiss on the inside, it [...]