Guillaume-4DMIN

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So far Guillaume Pahud (admin) has created 59 blog entries.
29 09, 2016

dot brand domain used as short URL

Short URL use Brands use short URL to create deep linking to specific content or pages on their websites. Many non branded services support these short URL - bit.ly is one of the popular services that shortens URLs. They create a random list of around six caracters that redirect to a given URL. bit.ly has created, [...]

25 09, 2016

When domain names, facebook and twitter handle converge

Domain names, facebook profiles and twitter handles A way to access digital content is to know the domain name, or the twitter handle. Other means include search, that is more popular but also more expensive. As brands used to focus on one main domain, the multiple facebook accounts or twitter profiles for brands used to [...]

25 09, 2016

Domain name extension awareness by BNPParibas

New gTLD awareness There are 26 million domain names in new gTLD, but customer awareness is still relatively low. Amongst the most popular new gTLD domain name are kinogo.club, that is ranked 313 most popular website by Alexa. BNPParibas is the most active dot brand domain name. mabanque.bnpparibas is the most popular dot brand website, large [...]

13 09, 2016

Direct traffic to ecommerce

Retailer and ecommerce traffic Business Insider released a study on UK shoppers behaviour in Q2 2016. Instead of going through search engines or display ads, these online customers prefer to go directly to their preferred retailer's website. According to Business Insider : "This data demonstrates a high level of brand loyalty, and suggests that UK consumers [...]

1 09, 2016

Adwords for dot brand domain extension

dot brand, adwords & SEO - a matter of keyword Adwords are usually used together with Search Engine Optimization. Both are related to keywords, and the objective is to appear as high as possible for relevant searches on search engines such a google, bing or yandex. SEO is a series of methods and techniques that makes the [...]

28 08, 2016

Go Live of Domain Extensions – brands vs open TLD

Go Live of Domain Extensions : Delegation Go Live We are witnessing the go live of the last new domain extensions. ICANN operates, amongst others,  the Internet’s Domain Name System, coordinates allocation and assignment of the Internet’s unique identifiers, such as Internet Protocol addresses. In 2012, it decided to open the Top Level Domains name [...]

23 08, 2016

Domain Names are meaningful

Domain names have a meaning. But that meaning was mainly concentrated in the left part of the domain. The right part of the domain was mainly an indication global site or local site. brand.com means that you are going on the global website of a brand. brand.de means that you are going on the german [...]

17 08, 2016

Customer Awareness, domain extensions and brands

Customer Awareness, domain extensions and brands In a new domain name extensions customer awareness catch 22 situation, nobody would launch a domain name with a new extension until customers would be aware, and customers would become aware only if some major sites were launched. While adoption is probably slower than expected, we are not in that [...]

26 07, 2016

jobs dot brand or brand dot jobs ?

Jobs and careers : a popular online destination Jobs is a very popular keyword on search engines. There were, according to google, 13.5 million searches in June 2016. Jobs is also a Top Level Domain name - or a domain name extension - delegated in the root zone file in Sept 2005. It is a [...]

15 07, 2016

Short URL for branded TLD

Short URL are usually non branded A short URL is used to redirect to the exact desired page in a complex website, while keeping it short in length. This is very convenient for technologies such as Twitter that limit the number of characters.  They can also be used to mask the underlying adress, which may be [...]