Guillaume-4DMIN

About Guillaume Pahud

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So far Guillaume Pahud has created 64 blog entries.
28 08, 2016

Go Live of Domain Extensions – brands vs open TLD

Go Live of Domain Extensions : Delegation Go Live We are witnessing the go live of the last new domain extensions. ICANN operates, amongst others,  the Internet’s Domain Name System, coordinates allocation and assignment of the Internet’s unique identifiers, such as Internet Protocol addresses. In 2012, it decided to open the Top Level Domains name [...]

23 08, 2016

Domain Names are meaningful

Domain names have a meaning. But that meaning was mainly concentrated in the left part of the domain. The right part of the domain was mainly an indication global site or local site. brand.com means that you are going on the global website of a brand. brand.de means that you are going on the german [...]

17 08, 2016

Customer Awareness, domain extensions and brands

Customer Awareness, domain extensions and brands In a new domain name extensions customer awareness catch 22 situation, nobody would launch a domain name with a new extension until customers would be aware, and customers would become aware only if some major sites were launched. While adoption is probably slower than expected, we are not in that [...]

26 07, 2016

jobs dot brand or brand dot jobs ?

Jobs and careers : a popular online destination Jobs is a very popular keyword on search engines. There were, according to google, 13.5 million searches in June 2016. Jobs is also a Top Level Domain name - or a domain name extension - delegated in the root zone file in Sept 2005. It is a [...]

15 07, 2016

Short URL for branded TLD

Short URL are usually non branded A short URL is used to redirect to the exact desired page in a complex website, while keeping it short in length. This is very convenient for technologies such as Twitter that limit the number of characters.  They can also be used to mask the underlying adress, which may be [...]

14 07, 2016

The Frenchitude of branded domain extension

We published recently an article in Safebrand's blog, stating that France was world champion for branded domain extension, to Top Level Domain names : French brands have created more than 50% of the domain names BNPParibas has the most popular"dot brand" site Leclerc ( french supermarket) has launched the first complete online store on dot [...]

10 07, 2016

Brand Building, Vision and Domain Names

Vision and domain name The BMW group has launched three concepts called "next 100". The three concepts are similar but there are three different types of internet adress : BMW is using the new dot brand Top Level Domain: http://next100.bmw. Mini is using a dedicated URL in .uk, https://mininext100.co.uk/ integrates some content in the mini site, http://www.mini.com/next100/, and [...]

7 07, 2016

e-commerce on dot brand domain name extension website

e-commerce and new domain names extension One of the hope behind new domain name extensions, or new gTLD, was the generation of value through added e-commerce efficiency, via creation of clear, specific and memorable URLs where the customer would find what they want. On the illustration hereunder, the experience with sport.leclerc shows how a product can be [...]

22 06, 2016

Marketing material using dot brand

Dot brand is a marketing tool Dot brand provides brands with the ability to use their brand name as a Top Level Domain, opening a new pristine landscape for marketing. After having gone through the long ICANN process, brands now have the opportunity to generate many domains, and possibly also websites in their “dot brand” world. [...]

20 06, 2016

security is one reason why brands launch own domain extension

Security is part of the new dot brand proposition DNS is the way to translate a domain name into an ip adress that the computers can interpret and understand. One part of the DNS process is managed on the Top Level Domain name level, and can be attacked by hackers. Major sites such as google [...]