The observatory The dot brand observatory is our research programme about brands that own their new domain extension. The observatory features a summary of the present landscape of branded TLD activity, from a global standpoint and identifying the main trends: What are the naming strategies for the brands second level domain names What usage for [...]
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So far DotStories has created 72 blog entries.
dot bnpparibas in London Airport BNPParibas took a very large advertising space fot dot bnpparibas and dot come websites, at the main entrance for departures for London Heathrow, Terminal 2. A screen displays at least two animations, calling out to go and visit two different websites: One of the advertising promotes the ".com" site : cashmanagement.bnpparibas.com [...]
dot Google new Top Level Domain name status Com dot google After having launched com dot google in April 2015, google went very quiet on the new domain name extension space. com dot google was a April egg, where all the page was presented as if it were in a mirror. Google logo was inverted. [...]
Short URL use Brands use short URL to create deep linking to specific content or pages on their websites. Many non branded services support these short URL - bit.ly is one of the popular services that shortens URLs. They create a random list of around six caracters that redirect to a given URL. bit.ly has created, [...]
Domain names, facebook profiles and twitter handles A way to access digital content is to know the domain name, or the twitter handle. Other means include search, that is more popular but also more expensive. As brands used to focus on one main domain, the multiple facebook accounts or twitter profiles for brands used to [...]
New gTLD awareness There are 26 million domain names in new gTLD, but customer awareness is still relatively low. Amongst the most popular new gTLD domain name are kinogo.club, that is ranked 313 most popular website by Alexa. BNPParibas is the most active dot brand domain name. mabanque.bnpparibas is the most popular dot brand website, large [...]
Retailer and ecommerce traffic Business Insider released a study on UK shoppers behaviour in Q2 2016. Instead of going through search engines or display ads, these online customers prefer to go directly to their preferred retailer's website. According to Business Insider : "This data demonstrates a high level of brand loyalty, and suggests that UK consumers [...]
dot brand, adwords & SEO - a matter of keyword Adwords are usually used together with Search Engine Optimization. Both are related to keywords, and the objective is to appear as high as possible for relevant searches on search engines such a google, bing or yandex. SEO is a series of methods and techniques that makes the [...]
Go Live of Domain Extensions : Delegation Go Live We are witnessing the go live of the last new domain extensions. ICANN operates, amongst others, the Internet’s Domain Name System, coordinates allocation and assignment of the Internet’s unique identifiers, such as Internet Protocol addresses. In 2012, it decided to open the Top Level Domains name [...]
Domain names have a meaning. But that meaning was mainly concentrated in the left part of the domain. The right part of the domain was mainly an indication global site or local site. brand.com means that you are going on the global website of a brand. brand.de means that you are going on the german [...]