Guillaume-4DMIN

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So far Guillaume Pahud (admin) has created 59 blog entries.
14 07, 2016

The Frenchitude of branded domain extension

We published recently an article in Safebrand's blog, stating that France was world champion for branded domain extension, to Top Level Domain names : French brands have created more than 50% of the domain names BNPParibas has the most popular"dot brand" site Leclerc ( french supermarket) has launched the first complete online store on dot [...]

10 07, 2016

Brand Building, Vision and Domain Names

Vision and domain name The BMW group has launched three concepts called "next 100". The three concepts are similar but there are three different types of internet adress : BMW is using the new dot brand Top Level Domain: http://next100.bmw. Mini is using a dedicated URL in .uk, https://mininext100.co.uk/ integrates some content in the mini site, http://www.mini.com/next100/, and [...]

7 07, 2016

e-commerce on dot brand domain name extension website

e-commerce and new domain names extension One of the hope behind new domain name extensions, or new gTLD, was the generation of value through added e-commerce efficiency, via creation of clear, specific and memorable URLs where the customer would find what they want. On the illustration hereunder, the experience with sport.leclerc shows how a product can be [...]

22 06, 2016

Marketing material using dot brand

Dot brand is a marketing tool Dot brand provides brands with the ability to use their brand name as a Top Level Domain, opening a new pristine landscape for marketing. After having gone through the long ICANN process, brands now have the opportunity to generate many domains, and possibly also websites in their “dot brand” world. [...]

20 06, 2016

security is one reason why brands launch own domain extension

Security is part of the new dot brand proposition DNS is the way to translate a domain name into an ip adress that the computers can interpret and understand. One part of the DNS process is managed on the Top Level Domain name level, and can be attacked by hackers. Major sites such as google [...]

17 06, 2016

dot deloitte, a component of a rebranding project

dot deloitte is a dot brand new gTLD Deloitte is a multinational professional services firm, headquartered in New York, who successfully applied for the dot deloitte new Top Level Domain name. Deloitte provides audit, tax, consulting, enterprise risk and financial advisory services with more than 225,400 professionals globally. In FY 2015, earned a record $35.2 billion USD in [...]

15 06, 2016

dot BNPParibas is on advertising material

dot bnpparibas takes dot brand seriously Some brands have been granted the right to use their brand name as a top level domain name, replacing .com. BNPParibas is leading the new dot brand world in a certain number of metrics, with the dotbnpparibas. They are the most popular dot brand website, according to Alexa, as mabanque.bnpparibas [...]

13 06, 2016

Sharp increase in new domain name extension

new domain name extensions Observers are wondering if new domain name extension, the dot pizza, dot ninja, and dot xyz, will be taking over old traditional .com and .net. Domain names extension are the part of the domain that is situated on the right side of the "dot". They are also called the "gTLD", as [...]

6 06, 2016

dot sener Domain Name Extension Launch

Sener just launched its new website architecture, built with the new domain name extension.  This has been the subject of a press release, issued on June 2, 2016. about Sener Sener is an engineering company was founded in 1956. It specializes in offering technological solutions in construction and engineering. It is based in Spain, in [...]

26 05, 2016

One Thousand new domain names in the root

ICANN just blogged : there are 1000 new gTLD domain name in the root of the internet. The first Top Level domains, back in October 1984, were gov, edu, com, mil, org, and net. in 1988, .int was introduced between 2001 and 2003, seven new gTLD were created :  aero, biz, coop, info, museum, name, pro. [...]