dot brands

29 05, 2017

point sncf internet adress to be launched in Nov 2017

point sncf internet adress SNCF will replace voyages-sncf.com by oui.sncf - a "point sncf" internet adress, using the point marque extension scheme. SNCF is one of the 550 brands who owns their dot brand space, and are about to activate it for millions of users across the world. Other brands capable of creating such branded [...]

28 05, 2017

5.5 billion Euros on a dot brand domain – Oui dot sncf

5.5 billion Euros on a dot brand domain - Oui dot sncf voyages-sncf to be migrated to a dot sncf adress : oui.sncf According to the french newspaper le parisien , the french railway organization is facing a decrease in the turnover of its transactional site voyage-scnf.com. The site generated a turnover of 4.6 billion [...]

18 05, 2017

Mid May brand TLD websites launches

Brand TLD status - Mid May 2017 Major brands, such as  Mini, Sharp, Abbott or Canon are active brand TLD. This means that these brands are publishing websites using domain names such as com.mini, global.canon, piccadilly.abbott or aquos.sharp. 550 brands are live, publishing overall around 770 websites. The dot brand observatory publishes a detailed list of every [...]

23 04, 2017

Better Customer Experience with Brand TLD

Brand TLD support a Digital Third Dimension to Deliver a Better Customer Experience. Branded TLD enable brands to create internet domain names where the brand name is at the end. The Second Level is then open to the brands, enabling to create domains such as environment.google or search.microsoft. This enables to create a [...]

24 03, 2017

The playful approach for dot Sony new gTLD

Sony uses their dot Sony new gTLD in a playful way   The new James Bond Spectre movie was released in Nov 2015 and Sony supported the launch with a game in the new gTLD space: assistmoneypenny.sony. The objective was to find and capture the bad guys who wanted to capture Moneypenny.  http://dotstories.com/an-overview-of-assistmoneypenny-sony/. [...]

19 12, 2016

Dot brand Domains Support Branding

Branding and domain names The domain name is an essential component of the global branding strategy. The objectives of that strategy are usually linked to brand protection against cyber-squattting, as well as localization via the ccTLD. The brands tried to have a domain that is as close to the brand as possible - typically brand.com, [...]

16 11, 2016

Creativity in Second Level Domains of the dot brand world

Creativity and domain names This article refers to the article published in Marie-Emmanuelle Haas website on Nov 14, 2016 , where we show how brands creativity lead to a very diverse panel of domain names. Dot brands are very different in essence to generics, as they are owned by one brand who can register more [...]

13 11, 2016

Brands who applied for a Dot Brand Domain Extension show great performance

Brand's performance We recently released an article in Circle ID, looking at the performance of brands who applied for their brand at a Top Level, and the other brands. Brands are a treasure and an asset. They drive loyalty, enable to offer higher prices, generate preference.  Interbrand publishes the top value based on a 100 [...]

27 10, 2016

Dot brand observatory – October research

The observatory The dot brand observatory is our research programme about brands that own their new domain extension. The observatory features a summary of the present landscape of branded TLD activity, from a global standpoint and identifying the main trends: What are the naming strategies for the brands second level domain names What usage for [...]

3 10, 2016

dot bnpparibas and dot com advertising

dot bnpparibas in London Airport BNPParibas took a very large advertising space fot dot bnpparibas and dot come websites, at the main entrance for departures for London Heathrow, Terminal 2.  A screen displays at least two animations, calling out to go and visit two different websites: One of the advertising promotes the ".com" site : cashmanagement.bnpparibas.com [...]