dot brands

30 07, 2017

Brands and Domains dotbrand conference

Brands and domains conference Brands and Domains is the annual conference dedicated to dotBrand registry operators and future applicants. Marketers, Brand Executives, IP Specialists and Policy Makers exchange and discuss opportunities, best practice as well as research and analysis. The conference will be held in Den Haag on October 2 and 3, 2017 Objectives of Brands [...]

5 07, 2017

DotBrand Update Early July

DotBrand Update Dotbrand are internet addresses where a keyword or phrase is associated with a brand name to create a significant destination. 2020.ntt associates 2020, the date of the next tokyo olympics, with ntt, the famous japanese telecommunication brand. Dotbrand are part of the global new gTLD programme by ICANN, and are progressively going live. [...]

25 06, 2017

Dot Brand Third Level Domains

Dot Brand Third Level Domains A domain name must have at least two levels, but it is frequent to also have a third level domain. home.fage is the address of the home page of fage. It only has two levels of domain names. insights.uk.barclays is an internet address with three levels. Dot brand domains associate [...]

18 06, 2017

Dot Brand Update Mid June

Dot Brand Update Dot brand or dotbrand are internet addresses where a keyword or phrase is associated with a brand name to create a significant destination. design.google associates the keyword design with the brand google. Brands are constantly creating websites, domains names that are redirecting to existing content, or developing other digital experiences. This dot [...]

10 06, 2017

We are Tennis By BNP Paribas – a dot brand sponsorship site

Dot brand sponsorship site - Branding, CX and Naming wearetennis.bnpparibas is a dot brand website that is dedicated to sponsorship of tennis by the french bank BNP Paribas. In a dot brand internet address, the last part of the address, just after the dot,  is the brand name itself, The site is a perfect illustration of how [...]

3 06, 2017

Dot Brand Update Early June

Dot Brand Update Dot brand are internet addresses where a keyword or phrase is associated with a brand name to create a significant destination. Brands are constantly creating websites, domains names that are redirecting to existing content, or developing other digital experiences. This dot brand update looks at the launches that occured end of May [...]

29 05, 2017

point sncf internet adress to be launched in Nov 2017

point sncf internet adress SNCF will replace voyages-sncf.com by oui.sncf - a "point sncf" internet adress, using the point marque extension scheme. SNCF is one of the 550 brands who owns their dot brand space, and are about to activate it for millions of users across the world. Other brands capable of creating such branded [...]

28 05, 2017

5.5 billion Euros on a dot brand domain – Oui dot sncf

5.5 billion Euros on a dot brand domain - Oui dot sncf voyages-sncf to be migrated to a dot sncf adress : oui.sncf According to the french newspaper le parisien , the french railway organization is facing a decrease in the turnover of its transactional site voyage-scnf.com. The site generated a turnover of 4.6 billion [...]

28 05, 2017

Dot Brand Observatory – Brand TLD research

The Dot Brand Observatory is an extensive research programme about the brand TLD domain namespace. Around 550 brands have registered their name at the highest level of the domain hierarchy, the Top Level Domain. Sponsored by Verisign, the research analyses the strategies, tactics and operations of the brands that are proactively using their new domain name to create better customer experience [...]

18 05, 2017

Mid May brand TLD websites launches

Brand TLD status - Mid May 2017 Major brands, such as  Mini, Sharp, Abbott or Canon are active brand TLD. This means that these brands are publishing websites using domain names such as com.mini, global.canon, piccadilly.abbott or aquos.sharp. 550 brands are live, publishing overall around 770 websites. The dot brand observatory publishes a detailed list of every [...]