dot brands

24 03, 2017

The playful approach for dot Sony new gTLD

Sony uses their dot Sony new gTLD in a playful way   The new James Bond Spectre movie was released in Nov 2015 and Sony supported the launch with a game in the new gTLD space: assistmoneypenny.sony. The objective was to find and capture the bad guys who wanted to capture Moneypenny.  http://dotstories.com/an-overview-of-assistmoneypenny-sony/. [...]

19 12, 2016

Dot brand Domains Support Branding

Branding and domain names The domain name is an essential component of the global branding strategy. The objectives of that strategy are usually linked to brand protection against cyber-squattting, as well as localization via the ccTLD. The brands tried to have a domain that is as close to the brand as possible - typically brand.com, [...]

16 11, 2016

Creativity in Second Level Domains of the dot brand world

Creativity and domain names This article refers to the article published in Marie-Emmanuelle Haas website on Nov 14, 2016 , where we show how brands creativity lead to a very diverse panel of domain names. Dot brands are very different in essence to generics, as they are owned by one brand who can register more [...]

13 11, 2016

Brands who applied for a Dot Brand Domain Extension show great performance

Brand's performance We recently released an article in Circle ID, looking at the performance of brands who applied for their brand at a Top Level, and the other brands. Brands are a treasure and an asset. They drive loyalty, enable to offer higher prices, generate preference.  Interbrand publishes the top value based on a 100 [...]

27 10, 2016

Dot brand observatory – October research

The observatory The dot brand observatory is our research programme about brands that own their new domain extension. The observatory features a summary of the present landscape of branded TLD activity, from a global standpoint and identifying the main trends: What are the naming strategies for the brands second level domain names What usage for [...]

3 10, 2016

dot bnpparibas and dot com advertising

dot bnpparibas in London Airport BNPParibas took a very large advertising space fot dot bnpparibas and dot come websites, at the main entrance for departures for London Heathrow, Terminal 2.  A screen displays at least two animations, calling out to go and visit two different websites: One of the advertising promotes the ".com" site : cashmanagement.bnpparibas.com [...]

2 10, 2016

dot google new gTLD

dot Google new Top Level Domain name status Com dot google After having launched com dot google in April 2015, google went very quiet on the new domain name extension space. com dot google was a April egg, where all the page was presented as if it were in a mirror. Google logo was inverted. [...]

29 09, 2016

dot brand domain used as short URL

Short URL use Brands use short URL to create deep linking to specific content or pages on their websites. Many non branded services support these short URL - bit.ly is one of the popular services that shortens URLs. They create a random list of around six caracters that redirect to a given URL. bit.ly has created, [...]

25 09, 2016

Domain name extension awareness by BNPParibas

New gTLD awareness There are 26 million domain names in new gTLD, but customer awareness is still relatively low. Amongst the most popular new gTLD domain name are kinogo.club, that is ranked 313 most popular website by Alexa. BNPParibas is the most active dot brand domain name. mabanque.bnpparibas is the most popular dot brand website, large [...]

13 09, 2016

Direct traffic to ecommerce

Retailer and ecommerce traffic Business Insider released a study on UK shoppers behaviour in Q2 2016. Instead of going through search engines or display ads, these online customers prefer to go directly to their preferred retailer's website. According to Business Insider : "This data demonstrates a high level of brand loyalty, and suggests that UK consumers [...]