dot brands

1 09, 2016

Adwords for dot brand domain extension

dot brand, adwords & SEO - a matter of keyword Adwords are usually used together with Search Engine Optimization. Both are related to keywords, and the objective is to appear as high as possible for relevant searches on search engines such a google, bing or yandex. SEO is a series of methods and techniques that makes the [...]

14 07, 2016

The Frenchitude of branded domain extension

We published recently an article in Safebrand's blog, stating that France was world champion for branded domain extension, to Top Level Domain names : French brands have created more than 50% of the domain names BNPParibas has the most popular"dot brand" site Leclerc ( french supermarket) has launched the first complete online store on dot [...]

10 07, 2016

Brand Building, Vision and Domain Names

Vision and domain name The BMW group has launched three concepts called "next 100". The three concepts are similar but there are three different types of internet adress : BMW is using the new dot brand Top Level Domain: http://next100.bmw. Mini is using a dedicated URL in .uk, https://mininext100.co.uk/ integrates some content in the mini site, http://www.mini.com/next100/, and [...]

7 07, 2016

e-commerce on dot brand domain name extension website

e-commerce and new domain names extension One of the hope behind new domain name extensions, or new gTLD, was the generation of value through added e-commerce efficiency, via creation of clear, specific and memorable URLs where the customer would find what they want. On the illustration hereunder, the experience with sport.leclerc shows how a product can be [...]

20 06, 2016

security is one reason why brands launch own domain extension

Security is part of the new dot brand proposition DNS is the way to translate a domain name into an ip adress that the computers can interpret and understand. One part of the DNS process is managed on the Top Level Domain name level, and can be attacked by hackers. Major sites such as google [...]

17 06, 2016

dot deloitte, a component of a rebranding project

dot deloitte is a dot brand new gTLD Deloitte is a multinational professional services firm, headquartered in New York, who successfully applied for the dot deloitte new Top Level Domain name. Deloitte provides audit, tax, consulting, enterprise risk and financial advisory services with more than 225,400 professionals globally. In FY 2015, earned a record $35.2 billion USD in [...]

15 06, 2016

dot BNPParibas is on advertising material

dot bnpparibas takes dot brand seriously Some brands have been granted the right to use their brand name as a top level domain name, replacing .com. BNPParibas is leading the new dot brand world in a certain number of metrics, with the dotbnpparibas. They are the most popular dot brand website, according to Alexa, as mabanque.bnpparibas [...]

20 05, 2016

launch of dot schmidt new Domain Extension

groupe.schmidt is a new dot brand corporate website The dot brand extensions have a newcomer : Schmidt, a French kitchen manufacturer. Schmidt is owned by SALM, and has two brands : schmidt and cuisinella. Both these brands were applied for as Top Level Domains. Schmidt.com is owned by US based printing company that is totally [...]

18 05, 2016

launch of dot canon

Canon launches their dot brand on global.canon simple URL change or strategical orientation ? Canon is one of the very popular brands who applied for their brand as a Top Level Domain, usually known as dot canon. Canon is considered by interbrand – interbrand.com – as one of the 40th most valuable brand, with a [...]

15 05, 2016

pop.swatch dot brand new gTLD celebrates the relaunch of the pop collection

pop.swatch is the first dot brand new gTLD in the watchmaking industry Watchmaking and new domain names are both very close to my heart and therefore, I am thrilled about the two launches that took place recently : terra.omega and pop.swatch. The latter is a great example of a big relaunch. Watchmaking industry, and particularly [...]