dot brands

18 07, 2015

dot brands analysis

511 brands applied for their name as a new Top Level Domain, usually called "dot brands" or "corp TLD". This "dot brand" opens a new field of options and possibilities for brands, that just started to be explored. The 511 "dot brands" are identified by an addendum to the ICANN contract called "spec 13". The [...]

21 02, 2015

dot brands : slowly catching up but still late

Brands having applied for their brand name as top level domain, are more commonly described as "dot brands". It is a big investment and commitment for a brand. Yet, the use of these "dot brands" is not very clearly identified by the brands and their marketers, and the brands therefore are not rushing towards contractualisation [...]