dot brands

15 06, 2016

dot BNPParibas is on advertising material

dot bnpparibas takes dot brand seriously Some brands have been granted the right to use their brand name as a top level domain name, replacing .com. BNPParibas is leading the new dot brand world in a certain number of metrics, with the dotbnpparibas. They are the most popular dot brand website, according to Alexa, as [...]

20 05, 2016

launch of dot schmidt new Domain Extension is a new dot brand corporate website The dot brand extensions have a newcomer : Schmidt, a French kitchen manufacturer. Schmidt is owned by SALM, and has two brands : schmidt and cuisinella. Both these brands were applied for as Top Level Domains. is owned by US based printing company that is totally [...]

18 05, 2016

launch of dot canon

Canon launches their dot brand on simple URL change or strategical orientation ? Canon is one of the very popular brands who applied for their brand as a Top Level Domain, usually known as dot canon. Canon is considered by interbrand – – as one of the 40th most valuable brand, with a [...]

15 05, 2016 dot brand new gTLD celebrates the relaunch of the pop collection is the first dot brand new gTLD in the watchmaking industry Watchmaking and new domain names are both very close to my heart and therefore, I am thrilled about the two launches that took place recently : and The latter is a great example of a big relaunch. Watchmaking industry, and particularly [...]

11 05, 2016

Startups, names and domain name

Some successfull startups and their domain name Startups usually are launched with tight budgets and a sense of emergency, but with strong ideas, great leaders and a vision, including a brand, its name and its domain name. The company may pivot, and change business model with years. Some of the successfull startups have changed their name after [...]

29 03, 2016

dot brand: Numbers, websites and branding

dot brand: numbers, websites and branding How to build up from a number, to a site and to a brand : the example of easyjet Easyjet was established in 1995, and is the second-largest airline in Europe by number of passengers carried. Although Easyjet did not apply for a new dot brand gTLD, the evolution of their [...]

3 01, 2016

New gTLD volumes by end of december 2015

Overview of new gTLD volume by end of December 2015 At the end of December 2015, the total volume of domains of new gTLD exceeded 11 million, 16% of which are ".xyz". dot brand represent less than 0.02% of the total. 870 new Top Level Domains were delegated by the end of 2015, dot generics, dot [...]

25 10, 2015

What is the weight of dot brand ?

When ICANN opened the new gTLD space, back in 2012, it was not anticipated that so many brands would apply for their brand name as top level domain. The use of dotbrand is actually quite new and creative, and is a totally new business model, compared to the traditional domain names space. The "generics" name [...]

18 07, 2015

dot brands analysis

511 brands applied for their name as a new Top Level Domain, usually called "dot brands" or "corp TLD". This "dot brand" opens a new field of options and possibilities for brands, that just started to be explored. The 511 "dot brands" are identified by an addendum to the ICANN contract called "spec 13". The [...]

31 05, 2015

“dot brands” – where do we stand ?

"Dot brands" is one of the major changes brought by the new gTLD program. While SCA has, by far, the most domains, it looks like it it hard to find any of those pages on google, which returns only and pages.. These pages may actually be used for internal purposes. dot brands can [...]