15 05, 2016

pop.swatch dot brand new gTLD celebrates the relaunch of the pop collection

pop.swatch is the first dot brand new gTLD in the watchmaking industry Watchmaking and new domain names are both very close to my heart and therefore, I am thrilled about the two launches that took place recently : terra.omega and pop.swatch. The latter is a great example of a big relaunch. Watchmaking industry, and particularly [...]

11 05, 2016

Startups, names and domain name

Some successfull startups and their domain name Startups usually are launched with tight budgets and a sense of emergency, but with strong ideas, great leaders and a vision, including a brand, its name and its domain name. The company may pivot, and change business model with years. Some of the successfull startups have changed their name after [...]

29 03, 2016

dot brand: Numbers, websites and branding

dot brand: numbers, websites and branding How to build up from a number, to a site and to a brand : the example of easyjet Easyjet was established in 1995, and is the second-largest airline in Europe by number of passengers carried. Although Easyjet did not apply for a new dot brand gTLD, the evolution of their [...]

3 01, 2016

New gTLD volumes by end of december 2015

Overview of new gTLD volume by end of December 2015 At the end of December 2015, the total volume of domains of new gTLD exceeded 11 million, 16% of which are ".xyz". dot brand represent less than 0.02% of the total. 870 new Top Level Domains were delegated by the end of 2015, dot generics, dot [...]

25 10, 2015

What is the weight of dot brand ?

When ICANN opened the new gTLD space, back in 2012, it was not anticipated that so many brands would apply for their brand name as top level domain. The use of dotbrand is actually quite new and creative, and is a totally new business model, compared to the traditional domain names space. The "generics" name [...]

18 07, 2015

dot brands analysis

511 brands applied for their name as a new Top Level Domain, usually called "dot brands" or "corp TLD". This "dot brand" opens a new field of options and possibilities for brands, that just started to be explored. The 511 "dot brands" are identified by an addendum to the ICANN contract called "spec 13". The [...]

31 05, 2015

“dot brands” – where do we stand ?

"Dot brands" is one of the major changes brought by the new gTLD program. While SCA has, by far, the most domains, it looks like it it hard to find any of those pages on google, which returns only nic.sca and whois.sca pages.. These pages may actually be used for internal purposes. dot brands can [...]

3 04, 2015

com.google – new gTLD easter egg

Google used the gTLD to create a really cool easter egg. Everything on the screen was reversed - the typing, the images, the auto-complete.. That was definitely not a durable way to use the gTLD, but it is fun, creative, and also relevant. And at least, there is now an answer to all the digital [...]

22 02, 2015

Is bnpparibas the second really live “dot brand”

A couple of months ago, Axa had innovated with a brand new page on the new gTLD : http://annualreport.axa. That was a bold move, and even though not reaching a very large public, it was quite a nice innovation. Then, citic changed their whole home page to "group.citic" or a similar URL, on a new [...]

21 02, 2015

dot brands : slowly catching up but still late

Brands having applied for their brand name as top level domain, are more commonly described as "dot brands". It is a big investment and commitment for a brand. Yet, the use of these "dot brands" is not very clearly identified by the brands and their marketers, and the brands therefore are not rushing towards contractualisation [...]