29 08, 2017

DotBrand : Social Media Domains

dotBrand and Social Media Domains DotBrand domains associate a keyword or keyphrase with a brand name as the two parts of an internet address. Environment.google is a dot Brand domain, and also an actual website, where environment is the keyword but also the second level domain name or SLD, and Google is the brand name [...]

25 06, 2017

Meaningful Short URL with dot brand

Dot Brand and Branded Links What is a dot brand ? Dot Brand domains associate a keyword and a brand. The dotbrand domains use the traditional DNS system and can be used as a website address, or as a shortcut to another website. 55% of dot brand domain names are redirecting the users to a [...]

7 05, 2017

Early May brand TLD websites launches

Brand TLD deployment Major brands such as Google, Sony, Audi and Barclays now use their brand name as a TLD - an internet Top Level Domain name - and publish sites called blog.google, environment.google, motionsonic.sony, or home.barclays. While there are no additional brands granted with the possibility to use their brand name as a TLD [...]

12 03, 2017

Dot Audi supports German dealerships

Dot Audi supports German dealerships Audi is now using the new gTLD dot audi to support its distribution network, following similar programmes in place by MMA, Seat, or Mini. Audi is deploying it at a very large scale – 500 domains – and with complete and complex websites, including a full catalogue and a description [...]

19 12, 2016

Dot brand Domains Support Branding

Branding and domain names The domain name is an essential component of the global branding strategy. The objectives of that strategy are usually linked to brand protection against cyber-squattting, as well as localization via the ccTLD. The brands tried to have a domain that is as close to the brand as possible - typically brand.com, [...]

27 10, 2016

Dot brand observatory – October research

The observatory The dot brand observatory is our research programme about brands that own their new domain extension. The observatory features a summary of the present landscape of branded TLD activity, from a global standpoint and identifying the main trends: What are the naming strategies for the brands second level domain names What usage for [...]

25 09, 2016

When domain names, facebook and twitter handle converge

Domain names, facebook profiles and twitter handles A way to access digital content is to know the domain name, or the twitter handle. Other means include search, that is more popular but also more expensive. As brands used to focus on one main domain, the multiple facebook accounts or twitter profiles for brands used to [...]

28 08, 2016

Go Live of Domain Extensions – brands vs open TLD

Go Live of Domain Extensions : Delegation Go Live We are witnessing the go live of the last new domain extensions. ICANN operates, amongst others,  the Internet’s Domain Name System, coordinates allocation and assignment of the Internet’s unique identifiers, such as Internet Protocol addresses. In 2012, it decided to open the Top Level Domains name [...]

17 08, 2016

Customer Awareness, domain extensions and brands

Customer Awareness, domain extensions and brands In a new domain name extensions customer awareness catch 22 situation, nobody would launch a domain name with a new extension until customers would be aware, and customers would become aware only if some major sites were launched. While adoption is probably slower than expected, we are not in that [...]

26 07, 2016

jobs dot brand or brand dot jobs ?

Jobs and careers : a popular online destination Jobs is a very popular keyword on search engines. There were, according to google, 13.5 million searches in June 2016. Jobs is also a Top Level Domain name - or a domain name extension - delegated in the root zone file in Sept 2005. It is a [...]