15 07, 2016

Short URL for branded TLD

Short URL are usually non branded A short URL is used to redirect to the exact desired page in a complex website, while keeping it short in length. This is very convenient for technologies such as Twitter that limit the number of characters.  They can also be used to mask the underlying adress, which may be [...]

22 06, 2016

Marketing material using dot brand

Dot brand is a marketing tool Dot brand provides brands with the ability to use their brand name as a Top Level Domain, opening a new pristine landscape for marketing. After having gone through the long ICANN process, brands now have the opportunity to generate many domains, and possibly also websites in their “dot brand” world. [...]

20 06, 2016

security is one reason why brands launch own domain extension

Security is part of the new dot brand proposition DNS is the way to translate a domain name into an ip adress that the computers can interpret and understand. One part of the DNS process is managed on the Top Level Domain name level, and can be attacked by hackers. Major sites such as google [...]

15 06, 2016

dot BNPParibas is on advertising material

dot bnpparibas takes dot brand seriously Some brands have been granted the right to use their brand name as a top level domain name, replacing .com. BNPParibas is leading the new dot brand world in a certain number of metrics, with the dotbnpparibas. They are the most popular dot brand website, according to Alexa, as mabanque.bnpparibas [...]

13 06, 2016

Sharp increase in new domain name extension

new domain name extensions Observers are wondering if new domain name extension, the dot pizza, dot ninja, and dot xyz, will be taking over old traditional .com and .net. Domain names extension are the part of the domain that is situated on the right side of the "dot". They are also called the "gTLD", as [...]

6 06, 2016

dot sener Domain Name Extension Launch

Sener just launched its new website architecture, built with the new domain name extension.  This has been the subject of a press release, issued on June 2, 2016. about Sener Sener is an engineering company was founded in 1956. It specializes in offering technological solutions in construction and engineering. It is based in Spain, in [...]

20 05, 2016

launch of dot schmidt new Domain Extension

groupe.schmidt is a new dot brand corporate website The dot brand extensions have a newcomer : Schmidt, a French kitchen manufacturer. Schmidt is owned by SALM, and has two brands : schmidt and cuisinella. Both these brands were applied for as Top Level Domains. Schmidt.com is owned by US based printing company that is totally [...]

18 05, 2016

launch of dot canon

Canon launches their dot brand on global.canon simple URL change or strategical orientation ? Canon is one of the very popular brands who applied for their brand as a Top Level Domain, usually known as dot canon. Canon is considered by interbrand – interbrand.com – as one of the 40th most valuable brand, with a [...]

16 05, 2016

new gTLD generics growth

New Top Level Domain names gTLD growth The new gTLD are the new Top Level Domains - the last part of the domain name - typically .com, where an increasing number of new strings are beeing available to the public or to some specific organizations - 994 to date. Some a closed and used by [...]

15 05, 2016

pop.swatch dot brand new gTLD celebrates the relaunch of the pop collection

pop.swatch is the first dot brand new gTLD in the watchmaking industry Watchmaking and new domain names are both very close to my heart and therefore, I am thrilled about the two launches that took place recently : terra.omega and pop.swatch. The latter is a great example of a big relaunch. Watchmaking industry, and particularly [...]