5 05, 2016

dot brands and sustainability

Are dot brands promoting sustainability ? We are very happy to have participated in the workshop on digital economy for development at the WSIS in Geneva, together with evolving consulting and swiss engineering. https://www.itu.int/net4/wsis/forum/2016/Agenda/Session/179. The fundamental debated issues dealt with inclusion, digital divide and how digital developments benefits are distributed. Major brand have Corporate Social Responsibitilies programmes. The [...]

1 04, 2016

dot brand used by Seat to promote car dealerships

Seat and their dealers on dot brand new gTLD Seat is a spanish car manufacturer that has applied for their "dot brand" Top Level Domain name.  The new gTLD programm enabled organizations, amongst which brands, to apply for new Top Level Domains, to add to the present ".com". Seat has successfully applied and has been [...]

24 03, 2016

trademarks and brands online

The trademarks and brands online is talking about dot brands and some of dot stories findings. learn more on : http://www.trademarksandbrandsonline.com/article/insights-into-the-world-of-dot-brands

11 03, 2016

Early March overview of new gTLD

New gTLD's spectacular growth in Feb 2016 While dot brand still have very low registration volumes - less than 2'000 total domains - the generics new gTLD continue growing, and even increase their growth speed. In February, as many as 2.7 million domains were registered in the new gTLD, 700'000 of them on .xyz, and [...]

16 01, 2016

Infographic – dot brands in 2015

dot brand in 2015 - an infographic by dot stories In 2015, most brand owners signed their contract with ICANN to start making use of their dot brand - but we also saw some brands starting to publish content and create traction. Dot stories gathered a selection of the key events in the life of dot [...]

3 01, 2016

New gTLD volumes by end of december 2015

Overview of new gTLD volume by end of December 2015 At the end of December 2015, the total volume of domains of new gTLD exceeded 11 million, 16% of which are ".xyz". dot brand represent less than 0.02% of the total. 870 new Top Level Domains were delegated by the end of 2015, dot generics, dot [...]

9 12, 2015

wonder.land – is Lewis Carroll new gTLD’s best friend ?

wonder.land - is Lewis Carroll new gTLD's best friend ? wonder.land is at the same time a musical and a website build with a new Top Level Domain.  The musical is described as " inspired by Lewis Carroll's iconic story, wonder.land is a coming-of-age adventure that explores the blurred boundaries between our online and offline [...]

7 12, 2015

Compared growth of old and new gTLD – nov 2015

In November 2015, the number of legacy Top Level Domain names, mainly .com, .net and .org, grew significantly. According to domainwire, Verisign issued a statement about a strong increase in demand coming from China. registrarstats.com figures estimate this growth to approximately 4 million domain names, as the figures we noted were as follows : 18 October : 145 [...]

25 11, 2015

An overview of dot brand mini-sites

Brands are starting to use their dot brand asset, with various strategies and use cases. Mini- or micro-sites are published on a majority of active domains. The review looks at various examples and illustrations of dot brand mini- or micro-sites, and organizes them in 4 categories : Branding Campaigns Social Event Download our study :  dot [...]

8 11, 2015

an overview of assistmoneypenny.sony

To celebrate the launch of the new "spectre" james bond movie, sony created a game and hosted it under a new dot brand : assistmonneypenny.sony. Sony new gTLD site - assistmoneypenny on new dot brand I believe this is a great demonstration of what can be done on new gTLD for a brand, [...]