On Sept 20, 2015, brands having applied for “spec 13”, meaning that they plan to use their Top Level Domain for their own and not resell it, were 512. They had registered a total of 1888 domains.

342 brands were not “delegated” yet, meaning that they are not in the root of the internet and cannot yet register any second level domain.

111 brands are only delegated, but have not created any additional domain that the bare minimum : nic.brand

59 brands have registered more than one domain, for a total of 1777 domains..

The attached chart shows the split of brands per number of domains registered.

The most active brand is SCA, with approximately 600 domains and then come Bloomberg, Sky and NRA with more than 100 domains.

201509_Number of domains per Dot brand TLD


new gTLD, ICANN and application process