512 brands have applied for spec 13 on their .brand. This means that these brands want to use their Top Level Domain for their own purpose, and that they will not be in the business of selling domain names.

79 financial institutions, such as credit card, banks or insurances have applied for their .brand for their own use.

71 Internet companies applied for their Top Level Domains.

The third category is the Automotive industry, with many major automobile brands having asked for their Top Level Domain.

The ranking is dominated by B to C organizations, showing clearly that .brands is primarily a marketing tool.

Split of dot brands per industry

History of Top Level Domain names and .brand