Dot Brand Update
Dot brand are internet addresses where a keyword or phrase is associated with a brand name to create a significant destination.
Brands are constantly creating websites, domains names that are redirecting to existing content, or developing other digital experiences. This dot brand update looks at the launches that occured end of May / early June 2017.
The dot brand observatory provides insightfull research and studies on how dot brand domains are currently used to support brand global digital presence.
Corporate dot Bentley
Data dot Total and Wiki dot Total
Global dot Pioneer
|Pioneer is a well known electronic products manufacturer. The main international portal for pioneer now has a dot brand internet address with global dot pioneer. This site presents the main corporate information and news, and links to the local commercial sites – pioneer.co.jp for instance.
pioneer.com is owned by a subsidiary of Dupont, the chemical company.
pioneerelectronics.com is the USA website for pioneer.
Ma dot Cuisinella
|Cuisinella is a sister company of the groupe schmidt, who had launched home-design.schmidt in May 2017.
ma dot cuisinella is a similar use case – it is the local site for the brand, based on a new website architecture and design.
The naming strategy is very different, as the schmidt website coresponds to a longer name, with two keywords. Cuisinella went for an efficient and short domain name that is not a keyword. The english equivalent of “ma” is “my”, and it is the most frequent two caracter codes second level domain name.