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dotbrand – What are they ?

Dotbrand is an internet address associating a keyword or a phrase with a brand name resulting in an significant and meaningfull destination : keyword.brand. It is the brand digital flagship of the future. It is the umbrella under which brands can consolidate and manage all their digital assets and provider better customer experience with new features such as branded links. As users spend more time on apps, brands must provide them better and more efficient communication channels. Dotbrand is the engine for such efficient and direct communication. Start now and take a competitive advantage.

dot brand domain name is composed of 2 domains

What is in a domain name ?

A domain name is composed of 2 parts, separated by a dot.

The right part is the Top Level Domain. It is the environment – the where, while the left part is the Domain itself,  the objective or the task that is pursued – the what. On a “dot brand”, customers will be looking for an objective on your brand territory. You will be able to provide them efficiently and clearly with what they expect.

Give volume to your digital presence

It is a challenge to host under one unique website very heterogenous type of information such as financial content, recruitment and HR, legal and IP information, product information, sales, distribution and so much more.

The new gTLD enables you to host a subtle and nuanced digital presence. You can create many different atmospheres, and make sure that the various elements of your digital landscape are synergized and do not compete for some piece of limited real estate.

mode volume in the dot brand websites
fluid navigation via dot brands

A fluid adaptative design

Web development is agile, new versions of the apps are elaborating the initial designs. Yet, your website structure remains quite unflexible, due to a highly engineered taxonomy and customer experience, based on personas.

With your dot brand gTLD, you’ll be able to reorganize your content in an agile, flexible and customer centric fashion.

Promise and Deliver

Your website is now a promise to the customer, not a simple portal. “service.brand” indicates clearly what the customer will find, providing him with a much more enjoyable online experience, improving customer satisfaction and consequently conversion and loyalty.

Deliver what the customer expects by placing the right content behind the right domain.

How can I get my .brand ?

In April 2012, organizations were able to apply for a Top Level Domain. 600 brands approximately were entitled to use the brand name as a Top Level Domain, enabling to create a multitude of second level branded domains. These domains can be used for branded short URL, for product catalogue, for licensees, and also for the distribution network.

This is a very powerful tool for marketing, providing the brands the capability to build the next generation digital flagship, and to offer to their customers a better, more explicit, and faster navigation.

Glossary

corp TLD

Means dotbrand, and is the abbreviation of Corporate Top Level Domains

Single Registrants Domains

Means dotbrand, and corresponds to the fact that only the brand can own a Second Level Domain

Branded TLD

Means dotbrand, and corresponds to the fact that only the brand can own a Second Level Domain

The Top Level Domain

is the part of the domain name that’s at the far right, after the dot. It is the highest level of the hierarchy of domain names.