201509_evolution-2Bof-2Blargest-2BTLDAt dot stories, we looked at the chart representing the growth of the largest new Top Level Domains. xyz is “off chart” as it reached more than 3 times as much as the immediate follower.

This chart shows that there are 3 types of growths :
– a “stairs” growth, as illustrated by 网址 (xn--ses554g). There was a huge growth in January 2015, and then in June 2015. .realtor is also on stairs mode, but really it stays flat following the initial lanrush.

– a “linear” growth, which seems the most logical : At the end of the sunrise period, there has been a sudden growth. This is due to the waiting list and first landrush. The growth then becomes linear. This is typically the case for .club, or .wang, .party, .link and .website. This seems quite a normal behaviour, similar to .com who has a stable growth since the beginning – as per the chart from registrarstats

dot stories dot brand analysis

– a “rising” curve, illustrated by .top and .click. The growth is bigger as time passes. .click is now more on a linear basis.

– dot brand do not appear in this ranking as they organically have smaller volumes.

dot stories – dotstories.com

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