point sncf internet adress to be launched in Nov 2017

point sncf internet adress SNCF will replace voyages-sncf.com by oui.sncf - a "point sncf" internet adress, using the point marque extension scheme. SNCF is one of the 550 brands who owns their dot brand space, and are about to activate it for millions of users across the world. Other brands capable of creating such branded internet adresses include Google, BNP Paribas or Swatch. Google uses their "dot google" adress for promotional sites such as environement dot google. Swatch uses their dot swatch extension to create the adress pop.swatch or skin.swatch : two watch collections by the Swatch brand. In the [...]

May 29th, 2017|

5.5 billion Euros on a dot brand domain – Oui dot sncf

5.5 billion Euros on a dot brand domain - Oui dot sncf voyages-sncf to be migrated to a dot sncf adress : oui.sncf According to the french newspaper le parisien , the french railway organization is facing a decrease in the turnover of its transactional site voyage-scnf.com. The site generated a turnover of 4.6 billion Euros in 2016, and is expected to grow to 5.5 billion EUR in 2020. The number of tickets sold in 2016 was of 86 million, with peaks up to 240'000 tickets per day. The new site : Will include Artificial Intelligence engine to suggest the trip [...]

May 28th, 2017|

Dot Brand Observatory – Brand TLD research

The dot brand Observatory is an extensive research programme about the brand TLD domain namespace. Around 550 brands have registered their name at the highest level of the domain hierarchy, the Top Level Domain. Sponsored by Verisign, the research analyses the strategies, tactics and operations of the brands that are proactively using their new domain name to create better customer experience and to enhance their brands. On the dot brand observatory, you will find dashboards for every branded Top Level Domain name, profiles of every website, detailed case studies as well as examples of advertising using a Brand Top Level Domain name. These resources are essential to anyone involved in brand development and [...]

May 28th, 2017|

Mid May brand TLD websites launches

Brand TLD status - Mid May 2017 Major brands, such as  Mini, Sharp, Abbott or Canon are active brand TLD. This means that these brands are publishing websites using domain names such as com.mini, global.canon, piccadilly.abbott or aquos.sharp. 550 brands are live, publishing overall around 770 websites. The dot brand observatory publishes a detailed list of every one of these domains and websites. An increasing number of websites are published in the brand TLD space, By mid May 2017, BNPParibas, Komatsu and RMIT launched important websites where the brand name is used as a domain extension. dot bnpparibas TLD [...]

May 18th, 2017|

Early May brand TLD websites launches

Brand TLD deployment Major brands such as Google, Sony, Audi and Barclays now use their brand name as a TLD - an internet Top Level Domain name - and publish sites called blog.google, environment.google, motionsonic.sony, or home.barclays. While there are no additional brands granted with the possibility to use their brand name as a TLD  - this may grow in the future if ICANN decides to reopen the Top Level Domain space - the 550 brands who oen their brand TLD are publishing sites in their new domain name space.     dot Leclerc TLD [...]

May 7th, 2017|

Better Customer Experience with Brand TLD

Brand TLD support a Digital Third Dimension to Deliver a Better Customer Experience. Branded TLD enable brands to create internet domain names where the brand name is at the end. The Second Level is then open to the brands, enabling to create domains such as environment.google or search.microsoft. This enables to create a better customer experience by making sites that are dedicated to specific purposes and making content easier to access. This offers a new dimension in  digital presence. While websites are flat, branded TLD are three dimensional. Single Site deliver a Two Dimensions Experience. [...]

April 23rd, 2017|

The playful approach for dot Sony new gTLD

Sony uses their dot Sony new gTLD in a playful way   The new James Bond Spectre movie was released in Nov 2015 and Sony supported the launch with a game in the new gTLD space: assistmoneypenny.sony. The objective was to find and capture the bad guys who wanted to capture Moneypenny.  http://dotstories.com/an-overview-of-assistmoneypenny-sony/.  That campaign was also leveraged on social media, where the players could share their scores. In Feb 2016, after the success of the James Bond movie, Sony stopped the game, and since November 2016, the domain name does not exist anymore. Early 2017, Sony has [...]

March 24th, 2017|

Dot Audi supports German dealerships

Dot Audi supports German dealerships Audi is now using the new gTLD dot audi to support its distribution network, following similar programmes in place by MMA, Seat, or Mini. Audi is deploying it at a very large scale – 500 domains – and with complete and complex websites, including a full catalogue and a description of the services in place. Context Audi has registered over 500 domain names corresponding to every Audi Service Centers in Germany, as well as to their external distribution partners and licensees over Germany. The domain name is a combination of: Company name in the case [...]

March 12th, 2017|

Dot brand Domains Support Branding

Branding and domain names The domain name is an essential component of the global branding strategy. The objectives of that strategy are usually linked to brand protection against cyber-squattting, as well as localization via the ccTLD. The brands tried to have a domain that is as close to the brand as possible - typically brand.com, or brand.fr. The objective of branding is to improve the short and long term brand equity, supporting: A preferential decision by the end user: when offered the choice between two products, the user should prefer the brand over its competitors. The acceptance of a premium [...]

December 19th, 2016|

Creativity in Second Level Domains of the dot brand world

Creativity and domain names This article refers to the article published in Marie-Emmanuelle Haas website on Nov 14, 2016 , where we show how brands creativity lead to a very diverse panel of domain names. Dot brands are very different in essence to generics, as they are owned by one brand who can register more or less any domain name that they wish. As the brand name is already in the Top Level Domain, there was a wide open white page for domain names, relying on brand creativity. When Top Level Domain names were applied for, in 2012, we were [...]

November 16th, 2016|