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DotBrand Update Early July

DotBrand Update Dotbrand are internet addresses where a keyword or phrase is associated with a brand name to create a significant destination. 2020.ntt associates 2020, the date of the next tokyo olympics, with ntt, the famous japanese telecommunication brand. Dotbrand are part of the global new gTLD programme by ICANN, and are progressively going live. As brands are constantly creating new dotbrand domains names, the DNS setup is organized around three main options : DNS resolves directly to a website DNS points to an adresse that redirects to another website DNS is not set up. Between mid June and early July 2017, 3 main dotbrand sites went live: de.vanguard,  pride.google and  humanexperience.jll The dot brand observatory provides insightfull research and studies on how dot brand domains are currently used to support brand global digital presence. Pride Dot Google   pride.google lists all the gay pride and parade that take [...]

July 5th, 2017|

Meaningful Short URL with dot brand

Dot Brand and Branded Links What is a dot brand ? Dot Brand domains associate a keyword and a brand. The dotbrand domains use the traditional DNS system and can be used as a website address, or as a shortcut to another website. 55% of dot brand domain names are redirecting the users to a specific website. What is a branded link ? Short URL Short URL is the standard for sharing links on social media. Shortened URL are eating up less characters than long URL. Their popularity has skyrocketed with the rise of Twitter, which only allows for 140 characters in any message. Brands and short URL Given the large distribution and reach of social media, brands want to raise the awareness and recognition of their brand name by having their name on these short URLs. A branded link is simply a shortened URL built around a brand name [...]

June 25th, 2017|

Dot Brand Third Level Domains

Dot Brand Third Level Domains A domain name must have at least two levels, but it is frequent to also have a third level domain. home.fage is the address of the home page of fage. It only has two levels of domain names. insights.uk.barclays is an internet address with three levels. Dot brand domains associate the brand and a keyword. Some brands are adding a level of depth and organization with a third level domain, and even fourth level domains. Barclays uk.barclays Typing uk.barclays in the address bar of the browser will result in an error page. Barclays is hosting multiple websites at the third and fourth level : https://labs.uk.barclays/ https://mandate.uk.barclays/ https://insights.uk.barclays/ https://financial.wings.uk.barclays/ is a fourth level domain name SAP enter.sap Typing enter.sap in the browser bar will display an error page – the domain name does not resolve directly. Google identified three websites in that dotbrand TLD: courseducoeur.enter.sap – [...]

June 25th, 2017|

Dot Brand Update Mid June

Dot Brand Update Dot brand or dotbrand are internet addresses where a keyword or phrase is associated with a brand name to create a significant destination. design.google associates the keyword design with the brand google. Brands are constantly creating websites, domains names that are redirecting to existing content, or developing other digital experiences. This dot brand update looks at the launches that occured early June 2017. The dot brand observatory provides insightfull research and studies on how dot brand domains are currently used to support brand global digital presence. Design Dot Google Google announces on their website : "We've got a fresh, new look! Now it's easier than ever to find the articles, news, and tools you love right from the homepage. Take a few minutes to explore our new story collections for in-depth insights on everything from branding to SPAN, and visit our new and improved jobs page to find out what it's really like to [...]

June 18th, 2017|

We are Tennis By BNP Paribas – a dot brand sponsorship site

Dot brand sponsorship site - Branding, CX and Naming wearetennis.bnpparibas is a dot brand website that is dedicated to sponsorship of tennis by the french bank BNP Paribas. In a dot brand internet address, the last part of the address, just after the dot,  is the brand name itself, The site is a perfect illustration of how a dot brand project it at the confluence of Branding, Customer Experience and Naming. Branding : BNP Paribas and Tennis sponsorship The site wearetennis dot bnp paribas is an additional brick in the history of BNP Paribas Tennis sponsorship. The story started in 1973, when the French Tennis Federation asked BNP Paribas to finance the construction of the center court box seats at Roland Garros Stadium. Since then, BNP Paribas is a proud sponsor of the Roland Garros French Open. image - ina.fr - http://www.dailymotion.com/video/x1069zu_nouveau-stade-roland-garros-archive-video-ina_sport. BNP Paribas's tennis sponsorship goes beyond #RolandGarros, as they built a [...]

June 10th, 2017|

Dot Brand Update Early June

Dot Brand Update Dot brand are internet addresses where a keyword or phrase is associated with a brand name to create a significant destination. Brands are constantly creating websites, domains names that are redirecting to existing content, or developing other digital experiences. This dot brand update looks at the launches that occured end of May / early June 2017. The dot brand observatory provides insightfull research and studies on how dot brand domains are currently used to support brand global digital presence. Corporate dot Bentley Bentley announces : "The Bentley Corporate website is home to information on our organisation, operations and our commitment to our staff and the wider community". It is organized in four main sections, where Bentley states How it is organized in a responsible and human right caring way, That it cares about its people – the 4’000 dedicated colleagues That Bentley is commited to producing cars [...]

June 3rd, 2017|

point sncf internet adress to be launched in Nov 2017

point sncf internet adress SNCF will replace voyages-sncf.com by oui.sncf - a "point sncf" internet adress, using the point marque extension scheme. SNCF is one of the 550 brands who owns their dot brand space, and are about to activate it for millions of users across the world. Other brands capable of creating such branded internet adresses include Google, BNP Paribas or Swatch. Google uses their "dot google" adress for promotional sites such as environement dot google. Swatch uses their dot swatch extension to create the adress pop.swatch or skin.swatch : two watch collections by the Swatch brand. In the travel industry, some hotels such as Marriott, but also Club Med have registred their own branded adress. oui point sncf adress The HTML title of the page oui point sncf says very explicitely that voyage-sncf.com will become oui.sncf Cliking on that link will actually redirect the user to a landing [...]

May 29th, 2017|

5.5 billion Euros on a dot brand domain – Oui dot sncf

5.5 billion Euros on a dot brand domain - Oui dot sncf voyages-sncf to be migrated to a dot sncf adress : oui.sncf According to the french newspaper le parisien , the french railway organization is facing a decrease in the turnover of its transactional site voyage-scnf.com. The site generated a turnover of 4.6 billion Euros in 2016, and is expected to grow to 5.5 billion EUR in 2020. The number of tickets sold in 2016 was of 86 million, with peaks up to 240'000 tickets per day. The new site : Will include Artificial Intelligence engine to suggest the trip that best matches your preferences and your past behaviour. Will use the dot sncf brand extension to promote the oui brand in the adress oui dot sncf. Is expected to be relaunched in November 2017 The dot brand domains are attibuted by ICANN. Leclerc, Aquarelle and BNP Paribas are [...]

May 28th, 2017|

Dot Brand Observatory – Brand TLD research

The Dot Brand Observatory is an extensive research programme about the brand TLD domain namespace. Around 550 brands have registered their name at the highest level of the domain hierarchy, the Top Level Domain. Sponsored by Verisign, the research analyses the strategies, tactics and operations of the brands that are proactively using their new domain name to create better customer experience and to enhance their brands. On the dot brand observatory, you will find dashboards for every branded Top Level Domain name, profiles of every website, detailed case studies as well as examples of advertising using a Brand Top Level Domain name. These resources are essential to anyone involved in brand development and protection, looking for inspiration, benchmarks or insights. The Dot Brand Observatory describes how brands generate value from these dot brand domain names, via a better customer experience and more efficient branding. Dot brand stats, facts and figures are captured regularly and analysed in order to provide you with meaningful [...]

May 28th, 2017|

Mid May brand TLD websites launches

Brand TLD status - Mid May 2017 Major brands, such as  Mini, Sharp, Abbott or Canon are active brand TLD. This means that these brands are publishing websites using domain names such as com.mini, global.canon, piccadilly.abbott or aquos.sharp. 550 brands are live, publishing overall around 770 websites. The dot brand observatory publishes a detailed list of every one of these domains and websites. An increasing number of websites are published in the brand TLD space, By mid May 2017, BNPParibas, Komatsu and RMIT launched important websites where the brand name is used as a domain extension. dot bnpparibas TLD Dot bnpparibas is operated  by the french bank BNP Paribas. BNP Paribas is one of the most active dot brand actors. The domain of their main corporate site is group.bnpparibas and the e-banking site is mabanque.bnpparibas. In 1973 the French Tennis Federation asked BNP Paribas to finance the construction of [...]

May 18th, 2017|