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DotBrand : Social Media Domains

dotBrand and Social Media Domains DotBrand domains associate a keyword or keyphrase with a brand name as the two parts of an internet address. Environment.google is a dot Brand domain, and also an actual website, where environment is the keyword but also the second level domain name or SLD, and Google is the brand name and the top level domain – or TLD. Brands are using domain names for various purposes - improving the naming of their website, hosting campaigns, validating their distribution etc.. Two main usages are dedicated to Social Media : Publication and Aggregation of Social Content on a dot Brand Dedicated website Creation of branded links with dotBrand Social Media domains User Generated Content on a dotBrand Domains ERNI is an international consulting company highly specialized in Software engineering to enable and deliver innovation in collaboration and technology. Erni aggregates their social media posts into one [...]

August 29th, 2017|

Brands and Domains dotbrand conference

Brands and domains conference Brands and Domains is the annual conference dedicated to dotBrand registry operators and future applicants. Marketers, Brand Executives, IP Specialists and Policy Makers exchange and discuss opportunities, best practice as well as research and analysis. The conference will be held in Den Haag on October 2 and 3, 2017 Objectives of Brands and Domains The objectives of the conference are: Inform and educate brands about the existing use cases. The objective is to support the integration of dotBrand in theglobal digital marketing tools landscape. Educate communication and web agencies about the potential of dotBrand domains. Raise awareness of dotBrand global programme. Connect the world of digital marketing and branding with the domain name ecosystem. This is actually the second annual Brands & Domains conference, featuring speakers such as Akram Atallah, Deputy CEO and President, Global Domains Division of ICANN and Georges Edouard Dias, CEO of Quantstreams and [...]

July 30th, 2017|

DotBrand Update Early July

DotBrand Update Dotbrand are internet addresses where a keyword or phrase is associated with a brand name to create a significant destination. 2020.ntt associates 2020, the date of the next tokyo olympics, with ntt, the famous japanese telecommunication brand. Dotbrand are part of the global new gTLD programme by ICANN, and are progressively going live. As brands are constantly creating new dotbrand domains names, the DNS setup is organized around three main options : DNS resolves directly to a website DNS points to an adresse that redirects to another website DNS is not set up. Between mid June and early July 2017, 3 main dotbrand sites went live: de.vanguard,  pride.google and  humanexperience.jll The dot brand observatory provides insightfull research and studies on how dot brand domains are currently used to support brand global digital presence. Pride Dot Google   pride.google lists all the gay pride and parade that take [...]

July 5th, 2017|

Meaningful Short URL with dot brand

Dot Brand and Branded Links What is a dot brand ? Dot Brand domains associate a keyword and a brand. The dotbrand domains use the traditional DNS system and can be used as a website address, or as a shortcut to another website. 55% of dot brand domain names are redirecting the users to a specific website. What is a branded link ? Short URL Short URL is the standard for sharing links on social media. Shortened URL are eating up less characters than long URL. Their popularity has skyrocketed with the rise of Twitter, which only allows for 140 characters in any message. Brands and short URL Given the large distribution and reach of social media, brands want to raise the awareness and recognition of their brand name by having their name on these short URLs. A branded link is simply a shortened URL built around a brand name [...]

June 25th, 2017|

Dot Brand Third Level Domains

Dot Brand Third Level Domains A domain name must have at least two levels, but it is frequent to also have a third level domain. home.fage is the address of the home page of fage. It only has two levels of domain names. insights.uk.barclays is an internet address with three levels. Dot brand domains associate the brand and a keyword. Some brands are adding a level of depth and organization with a third level domain, and even fourth level domains. Barclays uk.barclays Typing uk.barclays in the address bar of the browser will result in an error page. Barclays is hosting multiple websites at the third and fourth level : https://labs.uk.barclays/ https://mandate.uk.barclays/ https://insights.uk.barclays/ https://financial.wings.uk.barclays/ is a fourth level domain name SAP enter.sap Typing enter.sap in the browser bar will display an error page – the domain name does not resolve directly. Google identified three websites in that dotbrand TLD: courseducoeur.enter.sap – [...]

June 25th, 2017|

Dot Brand Update Mid June

Dot Brand Update Dot brand or dotbrand are internet addresses where a keyword or phrase is associated with a brand name to create a significant destination. design.google associates the keyword design with the brand google. Brands are constantly creating websites, domains names that are redirecting to existing content, or developing other digital experiences. This dot brand update looks at the launches that occured early June 2017. The dot brand observatory provides insightfull research and studies on how dot brand domains are currently used to support brand global digital presence. Design Dot Google Google announces on their website : "We've got a fresh, new look! Now it's easier than ever to find the articles, news, and tools you love right from the homepage. Take a few minutes to explore our new story collections for in-depth insights on everything from branding to SPAN, and visit our new and improved jobs page to find out what it's really like to [...]

June 18th, 2017|

We are Tennis By BNP Paribas – a dot brand sponsorship site

Dot brand sponsorship site - Branding, CX and Naming wearetennis.bnpparibas is a dot brand website that is dedicated to sponsorship of tennis by the french bank BNP Paribas. In a dot brand internet address, the last part of the address, just after the dot,  is the brand name itself, The site is a perfect illustration of how a dot brand project it at the confluence of Branding, Customer Experience and Naming. Branding : BNP Paribas and Tennis sponsorship The site wearetennis dot bnp paribas is an additional brick in the history of BNP Paribas Tennis sponsorship. The story started in 1973, when the French Tennis Federation asked BNP Paribas to finance the construction of the center court box seats at Roland Garros Stadium. Since then, BNP Paribas is a proud sponsor of the Roland Garros French Open. image - ina.fr - http://www.dailymotion.com/video/x1069zu_nouveau-stade-roland-garros-archive-video-ina_sport. BNP Paribas's tennis sponsorship goes beyond #RolandGarros, as they built a [...]

June 10th, 2017|

Dot Brand Update Early June

Dot Brand Update Dot brand are internet addresses where a keyword or phrase is associated with a brand name to create a significant destination. Brands are constantly creating websites, domains names that are redirecting to existing content, or developing other digital experiences. This dot brand update looks at the launches that occured end of May / early June 2017. The dot brand observatory provides insightfull research and studies on how dot brand domains are currently used to support brand global digital presence. Corporate dot Bentley Bentley announces : "The Bentley Corporate website is home to information on our organisation, operations and our commitment to our staff and the wider community". It is organized in four main sections, where Bentley states How it is organized in a responsible and human right caring way, That it cares about its people – the 4’000 dedicated colleagues That Bentley is commited to producing cars [...]

June 3rd, 2017|

point sncf internet adress to be launched in Nov 2017

point sncf internet adress SNCF will replace voyages-sncf.com by oui.sncf - a "point sncf" internet adress, using the point marque extension scheme. SNCF is one of the 550 brands who owns their dot brand space, and are about to activate it for millions of users across the world. Other brands capable of creating such branded internet adresses include Google, BNP Paribas or Swatch. Google uses their "dot google" adress for promotional sites such as environement dot google. Swatch uses their dot swatch extension to create the adress pop.swatch or skin.swatch : two watch collections by the Swatch brand. In the travel industry, some hotels such as Marriott, but also Club Med have registred their own branded adress. oui point sncf adress The HTML title of the page oui point sncf says very explicitely that voyage-sncf.com will become oui.sncf Cliking on that link will actually redirect the user to a landing [...]

May 29th, 2017|

5.5 billion Euros on a dot brand domain – Oui dot sncf

5.5 billion Euros on a dot brand domain - Oui dot sncf voyages-sncf to be migrated to a dot sncf adress : oui.sncf According to the french newspaper le parisien , the french railway organization is facing a decrease in the turnover of its transactional site voyage-scnf.com. The site generated a turnover of 4.6 billion Euros in 2016, and is expected to grow to 5.5 billion EUR in 2020. The number of tickets sold in 2016 was of 86 million, with peaks up to 240'000 tickets per day. The new site : Will include Artificial Intelligence engine to suggest the trip that best matches your preferences and your past behaviour. Will use the dot sncf brand extension to promote the oui brand in the adress oui dot sncf. Is expected to be relaunched in November 2017 The dot brand domains are attibuted by ICANN. Leclerc, Aquarelle and BNP Paribas are [...]

May 28th, 2017|