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When domain names, facebook and twitter handle converge

Domain names, facebook profiles and twitter handles A way to access digital content is to know the domain name, or the twitter handle. Other means include search, that is more popular but also more expensive. As brands used to focus on one main domain, the multiple facebook accounts or twitter profiles for brands used to have names that were not consistent with the domain name. A few examples of dot brand new gTLD illustrate how it is now possible to have a clearly structured and organized approach to naming. Facebook DNP is a japanese printing company, who launched their dot DNP [...]

September 25th, 2016|

Domain name extension awareness by BNPParibas

New gTLD awareness There are 26 million domain names in new gTLD, but customer awareness is still relatively low. Amongst the most popular new gTLD domain name are kinogo.club, that is ranked 313 most popular website by Alexa. BNPParibas is the most active dot brand domain name. mabanque.bnpparibas is the most popular dot brand website, large advertising promotes cib.bnpparibas, and the band has invested 200 kUSD in adwords on google.fr in December 2015, in oreder to drive traffic to their website. This amount is not specifically linked to dot brands, as it corresponds more or less to the budget spend in [...]

September 25th, 2016|

Direct traffic to ecommerce

Retailer and ecommerce traffic Business Insider released a study on UK shoppers behaviour in Q2 2016. Instead of going through search engines or display ads, these online customers prefer to go directly to their preferred retailer's website. According to Business Insider : "This data demonstrates a high level of brand loyalty, and suggests that UK consumers tend to know exactly where they want to go to shop". As much as 41% of UK online shoppers go directly to a retailer's website when making purchases. On the other hand,  only 19% of e-commerce orders in the US came from shoppers going directly to [...]

September 13th, 2016|

Adwords for dot brand domain extension

dot brand, adwords & SEO - a matter of keyword Adwords are usually used together with Search Engine Optimization. Both are related to keywords, and the objective is to appear as high as possible for relevant searches on search engines such a google, bing or yandex. SEO is a series of methods and techniques that makes the content of a website more relevant to search engines, and makes sure the structure of the site is correct. Adwords is a form of advertising, where a brand targets certain keywords and pays for trafic. The costs are incurred only when the visitor clicks on the [...]

September 1st, 2016|

Go Live of Domain Extensions – brands vs open TLD

Go Live of Domain Extensions : Delegation Go Live We are witnessing the go live of the last new domain extensions. ICANN operates, amongst others,  the Internet’s Domain Name System, coordinates allocation and assignment of the Internet’s unique identifiers, such as Internet Protocol addresses. In 2012, it decided to open the Top Level Domains name space to organizations. From the 1930 applications received, 600 were brands applying for their brand name, such as BMW, sony or Nike. ICANN controls the opening of the space via the root zone file, via the IANA. The root zone file is served by 13 [...]

August 28th, 2016|

Domain Names are meaningful

Domain names have a meaning. But that meaning was mainly concentrated in the left part of the domain. The right part of the domain was mainly an indication global site or local site. brand.com means that you are going on the global website of a brand. brand.de means that you are going on the german site of the brand The new domain names now gives a new role to the domain name extension. The extension is not just a flag, it is a true part of the name of the website. swiss watches Haldimann is a swiss watchmaker. The concept [...]

August 23rd, 2016|

Customer Awareness, domain extensions and brands

Customer Awareness, domain extensions and brands In a new domain name extensions customer awareness catch 22 situation, nobody would launch a domain name with a new extension until customers would be aware, and customers would become aware only if some major sites were launched. While adoption is probably slower than expected, we are not in that situation : According to nTLDstats, the number of new gTLD domains reached 26 million in summer 2016, and not all of them are parked. Some new gTLD sites are very popular :  namu.wiki is estimated by Alexa to be the 12th most popular website in Korea [...]

August 17th, 2016|

jobs dot brand or brand dot jobs ?

Jobs and careers : a popular online destination Jobs is a very popular keyword on search engines. There were, according to google, 13.5 million searches in June 2016. Jobs is also a Top Level Domain name - or a domain name extension - delegated in the root zone file in Sept 2005. It is a sponsored gTLD, and dot jobs "require that each and every applicant be a member of the International Human Resource Management Community and is who they say they are". Many large organizations registered their name in .jobs - whirlpool, att, esteelauder etc. Some of these domains [...]

July 26th, 2016|

Short URL for branded TLD

Short URL are usually non branded A short URL is used to redirect to the exact desired page in a complex website, while keeping it short in length. This is very convenient for technologies such as Twitter that limit the number of characters.  They can also be used to mask the underlying adress, which may be used for illegitimate reasons. Initially, shorter URL were use to make a link more efficient and clear. They can be easily communicated, copy pasted, and limit mistakes when typing. Short URL are usually offered by a certain number of services that have a short domain [...]

July 15th, 2016|

The Frenchitude of branded domain extension

We published recently an article in Safebrand's blog, stating that France was world champion for branded domain extension, to Top Level Domain names : French brands have created more than 50% of the domain names BNPParibas has the most popular"dot brand" site Leclerc ( french supermarket) has launched the first complete online store on dot brand Domain extension 565 brands now have signed an agreement that enables them to use their name at a the Top Level of a domain, creating web destinations such as "www.home.barclays" or "www.pop.swatch". This agreement enables the brands to use that Top Level Domain in [...]

July 14th, 2016|