The Frenchitude of branded domain extension

We published recently an article in Safebrand's blog, stating that France was world champion for branded domain extension, to Top Level Domain names : French brands have created more than 50% of the domain names BNPParibas has the most popular"dot brand" site Leclerc ( french supermarket) has launched the first complete online store on dot brand Domain extension 565 brands now have signed an agreement that enables them to use their name at a the Top Level of a domain, creating web destinations such as "www.home.barclays" or "www.pop.swatch". This agreement enables the brands to use that Top Level Domain in [...]

July 14th, 2016|

Brand Building, Vision and Domain Names

Vision and domain name The BMW group has launched three concepts called "next 100". The three concepts are similar but there are three different types of internet adress : BMW is using the new dot brand Top Level Domain: http://next100.bmw. Mini is using a dedicated URL in .uk, https://mininext100.co.uk/ integrates some content in the mini site, http://www.mini.com/next100/, and redirects from their dot brand url next100.mini. Rolls Royce is using a dedicated URL in .com, http://rolls-royce103ex.com, integrates content in their main domain https://www.rolls-roycemotorcars.com/en-GB/103ex.html. Vision of the Future and Brand Building Brand building and DNA can be assessed by many different methodologies - but all agree that the Vision [...]

July 10th, 2016|

e-commerce on dot brand domain name extension website

e-commerce and new domain names extension One of the hope behind new domain name extensions, or new gTLD, was the generation of value through added e-commerce efficiency, via creation of clear, specific and memorable URLs where the customer would find what they want. On the illustration hereunder, the experience with sport.leclerc shows how a product can be used as a domain name: Advertising The advertising using dot brand Top Level Domains can be very creative, mentioning the second level via visual and memorable elements :   Shopping process The e-commerce site under sport.leclerc is quite standard, with the classical steps : This [...]

July 7th, 2016|

Marketing material using dot brand

Dot brand is a marketing tool Dot brand provides brands with the ability to use their brand name as a Top Level Domain, opening a new pristine landscape for marketing. After having gone through the long ICANN process, brands now have the opportunity to generate many domains, and possibly also websites in their “dot brand” world. They can now associate keywords or product categories to their brands, conveying a branded message via their domain name. This association between a keyword and a brand is very powerfull, and turns a domain into much more than a web address. assismoneypenny.sony is meaningfull. The [...]

June 22nd, 2016|

security is one reason why brands launch own domain extension

Security is part of the new dot brand proposition DNS is the way to translate a domain name into an ip adress that the computers can interpret and understand. One part of the DNS process is managed on the Top Level Domain name level, and can be attacked by hackers. Major sites such as google suffered from these attacks. According to theverge.com, google.com.my, the malaysian version of google, was temporarily inaccessible due to a problem with the DNS on the registry side in malaysia. When a brand uses their own dot brand domain name, they are using either their own service, [...]

June 20th, 2016|

dot deloitte, a component of a rebranding project

dot deloitte is a dot brand new gTLD Deloitte is a multinational professional services firm, headquartered in New York, who successfully applied for the dot deloitte new Top Level Domain name. Deloitte provides audit, tax, consulting, enterprise risk and financial advisory services with more than 225,400 professionals globally. In FY 2015, earned a record $35.2 billion USD in revenues. In early 2012, in order to promote Choice, Competition and Innovation, ICANN opened its doors to allow organizations to apply for new Top Level Domains. In total, 1,930 applications were received, of which 675 were brands applying for a closed new gTLD, a dot brand. [...]

June 17th, 2016|

dot BNPParibas is on advertising material

dot bnpparibas takes dot brand seriously Some brands have been granted the right to use their brand name as a top level domain name, replacing .com. BNPParibas is leading the new dot brand world in a certain number of metrics, with the dotbnpparibas. They are the most popular dot brand website, according to Alexa, as mabanque.bnpparibas is ranked 3'300 most popular site. They were the first bank to switch their online banking site to a new dot brand website. They have a full collection of sites, from core heavy websites, to ligher and campaign oriented mini or micro sites such as innovandconnect.bnpparibas or [...]

June 15th, 2016|

Sharp increase in new domain name extension

new domain name extensions Observers are wondering if new domain name extension, the dot pizza, dot ninja, and dot xyz, will be taking over old traditional .com and .net. Domain names extension are the part of the domain that is situated on the right side of the "dot". They are also called the "gTLD", as global Top Level Domain names. 1000 such new domain name extension have been going live in the past two years. Some are completely closed, usually corresponding to a brand name, and are used for brands for their own internal purposes. Around 400 of these Top Level domain [...]

June 13th, 2016|

dot sener Domain Name Extension Launch

Sener just launched its new website architecture, built with the new domain name extension.  This has been the subject of a press release, issued on June 2, 2016. about Sener Sener is an engineering company was founded in 1956. It specializes in offering technological solutions in construction and engineering. It is based in Spain, in the basque country and has over 2'000 employees. Sener domain name extension overview The press release explains how five main "core domains" have been created, with original content, www.engineeringandconstruction.sener www.infrastructuresandtransport.sener www.aerospace.sener www.poweroilandgas.sener www.marine.sener. More active domain name extensions have not been mentioned in the press [...]

June 6th, 2016|

One Thousand new domain names in the root

ICANN just blogged : there are 1000 new gTLD domain name in the root of the internet. The first Top Level domains, back in October 1984, were gov, edu, com, mil, org, and net. in 1988, .int was introduced between 2001 and 2003, seven new gTLD were created :  aero, biz, coop, info, museum, name, pro. asia, cat, jobs, mobi, tel and travel were approved in 2004 xxx launched in 2011, and post in 2012. In 2013, the first domains of the new gTLD program started to be delegated, and the 1000 th name of that program was delegated on May 25. [...]

May 26th, 2016|