new domain name extensions

Observers are wondering if new domain name extension, the dot pizza, dot ninja, and dot xyz, will be taking over old traditional .com and .net.

Domain names extension are the part of the domain that is situated on the right side of the “dot”. They are also called the “gTLD”, as global Top Level Domain names.

1000 such new domain name extension have been going live in the past two years. Some are completely closed, usually corresponding to a brand name, and are used for brands for their own internal purposes. Around 400 of these Top Level domain names are brands, who created less than 5’000 domains. The growth is detailed in the dot brand observatory –  The 600 remaing domain names are linked to specific businesses – .ski, .tech or .gold – and some are completely generic – .top, .xyz, ,win or ,site.

More new domains than old

In approx 30 months, there were 14 million new domains in the .com and .net world, and 23 million in the world of the new gTLD. A quick analysis would easily lead to think that new Top Level Domains are way more popular than the “old” or “legacy” Top Level Domain.

As an order of magnitude, there are 163 million domain names in the “legacy” TLD, with 300 million domain names in total, including the ccTLD , the .de, .uk and .fr.



4 million new domain names for one domain in 4 days.

Looking a bit more in the details, the growth graph shows that there was an major sudden growth in the first days of June 2016.

201606_old and new gTLD


Even more, looking at the detail of the largest domain names, the growth has been exclusively fueled by .xyz, who registered 3 million domain names in the very first days of June 2016.
new domain extensions are growing

This sudden growth is probably not very significant, and is linked to a one off action. Even without this gap, there is a significant growth from the Top Level Domain names.  .top enjoys a very linear and regular growth. The other domain name extensions are much smaller, but also a steady and nice growth.

The new Top Level Domain name landscape is split in a certain number of groups :


A batch of fast followers

A mass of smaller domain names

The brands, with very small volume, but probably a significant impact.