Some successfull startups and their domain name

Startups usually are launched with tight budgets and a sense of emergency, but with strong ideas, great leaders and a vision, including a brand, its name and its domain name.

The company may pivot, and change business model with years. Some of the successfull startups have changed their name after the launch period, and have also changed their domain name accordingly. Some others, such as Tesla, have sticked to their initial domain name – teslamotors.com, bought in 2003 by Tesla motors. We have been looking in wikipedia and wayback machine to see how these startups changed their names.

From ubercab.com to uber.com

 

Uber was founded in 2009 as “ubercab”, registering ubercab.com domain name. uber.com was then a photosharing platform. The domain name was registered as early as 1995.Domain names and startups, gTLD and brands

It changed to Uber in 2011, changing it’s website to http://uber.com from the very early days of 2011. uber.com had been registered in 1995, and used to be a photosharing site

Domain names and startups uber.com before “uber”

From AirbedandBreakfast.com to Airbnb.com

In summer 2008, Airbed & Breakfast was launched around the Democratic National Convention. Airbedandbreakfast.com is registered in Sept. 2007.

Domain names and startups, gTLD and brands

In spring 2009, Airbed & Breakfast becomes Airbnb. Airbnb.com is registered in August 2008 and airbedandbreakfast.com is redirected to Airbnb.com.

From instagr.am to Instagram.com
Instagram launched in Oct 2010, as a mobile, app business. Their website was instagr.am.

domain names are important for brands

In 2011, an initial agreement to purchase Instagram.com from a Chinese resident for $100’000 was followed by a long lawsuit. http://www.trademarksandbrandsonline.com/news/instagram-seeks-assurance-over-100k-instagram-com-deal-4594

From thefacebook.com to facebook.com

Thefacebook.com was launched in Feb 2004.Domain names and startups, gTLD and brands

The name changed to facebook in 2005 and facebook.com was purchased for $200’000 (Wikipedia)

 

From del.icio.us to delicious.com back to del.icio.us
In 2003, the first version of delicious was released, with the del.icio.us domain nameDomain names and startups, gTLD and brands

The brand was stylised after the domain nameDomain names and startups, gTLD and brands

 

 

 

In 2008, the site was redesigned and the domain shifted to delicious.com

Domain names and startups, gTLD and brands

On April 24, 2016, delicious transitioned back to de.icio.us

 

From twttr.com to twitter.com

In July 2006, Twitter started as twttr using the domain twttr.com

Domain names and startups, gTLD and brands

Six months after the launch, it was rebranded to twitter and twitter.com was purchased. Twttr.com redirects to twitter.com

Actually, looking at the early sketches, it looks like twitter.com could have been stat.us

 

 

Domain names and startups, gTLD and brands