Switzerland is renown for its banks, its chocolate and its watches. Of course, we also have great mountains, landscape, pretty cities and great food and wine. Switzerland is also the only country to have its own country geographic gTLD, dot swiss. Their message is : If it is Swiss on the inside, it should say .swiss on the outside.
The dot swiss domain is protected and is exclusively available to organisations which have a relationship with Switzerland. The Federal Government checks applications for “.swiss”. ( nic.swiss homepage )
Since November 1, the swiss watchmaking federation migrated is website to a .swiss domain name : fhs.swiss.
fhs dot swiss
The swiss watchmaking federation is there to promote the global industry, to establish the criteria for swiss made and to fight against counterfeiting and frauds. The association between the federation and dot swiss goes beyond the simple name, both organization also share the validation of a certain swissness – the fhs for watches, and dot swiss for domain names.
swiss.watch is also owned by the swiss watchmaking federation and redirects the user directly to fhs.swiss.
The fhs is not the only swiss watchmaking organization that shifted to that new gTLD
Swiss watchmaking brands
Vault is a swiss watches manufacturer, using the domain vault.swiss.
Haldimann is also a swiss watchmaker, using haldimann.swiss domain name
Ochs and Junior is another brand that joined the dot swiss domain – ochsandjunior.swiss
Strom and oxwatch, or czapek are other examples of watch brand successfully using a dot swiss domain name.
watch.swiss is still in construction, but is announced as beeing a portal for all swiss watchmaking.