20 09, 2015

Dot Brand domains growth

Generics new gTLD went live early 2014, and dot brands domains a few months later. There was a big increase of delegation around April 2015, and then again around July 2015. These increases correspond to deadlines from ICANN, depending on the type of requests, of negotiations on the contract etc.. It also corresponds to the moment when [...]

20 09, 2015

Dot Brand split per Industry

512 brands have applied for spec 13 on their .brand. This means that these brands want to use their Top Level Domain for their own purpose, and that they will not be in the business of selling domain names. 79 financial institutions, such as credit card, banks or insurances have applied for their .brand for their [...]

20 09, 2015

Dot Brand domains number

On Sept 20, 2015, brands having applied for "spec 13", meaning that they plan to use their Top Level Domain for their own and not resell it, were 512. They had registered a total of 1888 domains. 342 brands were not "delegated" yet, meaning that they are not in the root of the internet and cannot [...]

14 09, 2015

Long Tail and new gTLD

The Long Tail, one of the best selling books written by Chris Anderson, describes the importance of items with limited popularity and rotation, that could not find their place in standard supermarket shelves. The cost of inventory for Amazon for instance, has made many "niche" books accessible. The new Top Level Domains are typical of [...]

12 09, 2015

new gTLD : 80% of domains are on only 12% of new Top Level Domains

Dot Stories looked at the split of domains on the new Top Level Domains. The new Top Level Domains were launched to General Public around January 2014, in order to "increase competition and choice in the domain name space", as stated on ICANN's official minisite. 18 months later, there are 748 Top Level Domains live, with [...]

11 09, 2015

How successfull are dot Geo ?

At dot stories, we have reviewed the geo TLDs and the corresponding volume. Some "geo TLD" are actually being discussed, based on the information on ICANN Wiki, but as a first proxy we took the whole list of TLD associated to geo, ignoring the discussions between ICANN and applicant. Some new Top Level Domain applicants, [...]

6 09, 2015

Growth of large new TLD

At dot stories, we looked at the chart representing the growth of the largest new Top Level Domains. xyz is "off chart" as it reached more than 3 times as much as the immediate follower. This chart shows that there are 3 types of growths : - a "stairs" growth, as illustrated by 网址 (xn--ses554g). There [...]

2 09, 2015

September new gTLD volume ranking – .date is the newcomers in top 20

The top 20 ranking of new gTLD sees 1 newcomer on Sept 1 :  .date. .rocks is now at 21 place. The top 3 is still .xyz, then the IDN .xn-ses554g, followed by .science. This has not moved since may 2015. Some highly interesting TLD are growing very fast, such as .online, who jumped from [...]