29 03, 2016

dot brand: Numbers, websites and branding

dot brand: numbers, websites and branding How to build up from a number, to a site and to a brand : the example of easyjet Easyjet was established in 1995, and is the second-largest airline in Europe by number of passengers carried. Although Easyjet did not apply for a new dot brand gTLD, the evolution of their [...]

24 03, 2016

trademarks and brands online

The trademarks and brands online is talking about dot brands and some of dot stories findings. learn more on : http://www.trademarksandbrandsonline.com/article/insights-into-the-world-of-dot-brands

24 03, 2016

dot brand observatory, a resource for all stakeholders

Dot brand observatory, a resource for all stakeholers in the domains world The dot brand observatory is a research programme that captures and analyses 360 degree data from all the dot brand Top Level Domains. Some early adopters from the largest brands in the world, such as BMW or Apple and Sony, Microsoft etc.. applied for [...]

11 03, 2016

Early March overview of new gTLD

New gTLD's spectacular growth in Feb 2016 While dot brand still have very low registration volumes - less than 2'000 total domains - the generics new gTLD continue growing, and even increase their growth speed. In February, as many as 2.7 million domains were registered in the new gTLD, 700'000 of them on .xyz, and [...]