Brands and domains conference
Brands and Domains is the annual conference dedicated to dotBrand registry operators and future applicants. Marketers, Brand Executives, IP Specialists and Policy Makers exchange and discuss opportunities, best practice as well as research and analysis.
The conference will be held in Den Haag on October 2 and 3, 2017
Objectives of Brands and Domains
The objectives of the conference are:
- Inform and educate brands about the existing use cases. The objective is to support the integration of dotBrand in theglobal digital marketing tools landscape.
- Educate communication and web agencies about the potential of dotBrand domains.
- Raise awareness of dotBrand global programme.
- Connect the world of digital marketing and branding with the domain name ecosystem.
This is actually the second annual Brands & Domains conference, featuring speakers such as Akram Atallah, Deputy CEO and President, Global Domains Division of ICANN and Georges Edouard Dias, CEO of Quantstreams and ex Chief Digital Officer of l’Oreal. We will also exclusively share the results of an SEO contest run by web agencies, and will also involve universities and researchers.
The conference is a neutral and non-biased platform, where attendees and speakers will debate and exchanges point of views. The topics are organized in four main categories:
- Brand Protection
- Customer Experience
- Brand Communication
Attendees are executives or senior managers from brands and agencies around the world. Registrars and registries will connect with marketers and brand specialists to help develop and generate brand value.