Dot Brand Update
Dot brand or dotbrand are internet addresses where a keyword or phrase is associated with a brand name to create a significant destination. design.google associates the keyword design with the brand google.
Brands are constantly creating websites, domains names that are redirecting to existing content, or developing other digital experiences. This dot brand update looks at the launches that occured early June 2017.
The dot brand observatory provides insightfull research and studies on how dot brand domains are currently used to support brand global digital presence.
Design Dot Google
|Google announces on their website : “We’ve got a fresh, new look! Now it’s easier than ever to find the articles, news, and tools you love right from the homepage. Take a few minutes to explore our new story collections for in-depth insights on everything from branding to SPAN, and visit our new and improved jobs page to find out what it’s really like to work with us. We’ve got a few more surprises in store, so sign up for our newsletter and keep an eye on design.google.”
The page includes five main sections :
The site metatag is : At Google we say, “Focus on the user and all else will follow.” With this in mind, we seek to design experiences that inspire and enlighten our users.
Home Dot Fage
|Fage International S.A. (Greek: Φάγε) is one of the major dairy brands in the country of Luxembourg. It manufactures dairy products including milk, yogurt and ice cream.
Fage’s international website is now HOME.FAGE and includes the corporate information dedicated to investor or financial news. Fage’s digital presence actually mirrors the company organization. Consequently, Fage has published local websites in six main countries.
Youtellus dot SCB
|Siam Commercial Bank is the first bank of Thailand and was informally established in 1904 as Book Club. It operates dot scb dotbrand domain.youtellus by scb is a very interesting concept, where dot brand gives an additional finishing touch.
The website actually says : “Youtellus is designed to give every customer the ability to tell the level of satisfaction to the bank clearly not straightforward. By setting the level of satisfaction into 4 levels according to the mood of the face, not satisfied, very dissatisfied, satisfied and satisfied, so customers can tell all the feelings clearly”.
Youtellus concept is actually also available on google play and app store as a mobile app. The app uses a similar look and feel as the website. Global consistency and branding is a key benefit of dotbrand structure.