Dotbrand are internet addresses where a keyword or phrase is associated with a brand name to create a significant destination. 2020.ntt associates 2020, the date of the next tokyo olympics, with ntt, the famous japanese telecommunication brand. Dotbrand are part of the global new gTLD programme by ICANN, and are progressively going live.
As brands are constantly creating new dotbrand domains names, the DNS setup is organized around three main options :
- DNS resolves directly to a website
- DNS points to an adresse that redirects to another website
- DNS is not set up.
Between mid June and early July 2017, 3 main dotbrand sites went live: de.vanguard, pride.google and humanexperience.jll
The dot brand observatory provides insightfull research and studies on how dot brand domains are currently used to support brand global digital presence.
Pride Dot Google
De Dot Vanguard
Humanexperience dot JLL
|Jones Lang LaSalle Incorporated or JLL is an American professional services and investment management company specializing in real estate. Since March 2014 it has officially marketed itself under the abbreviation “JLL”.
jll previously launched theinvestor.jll and futureofwork.jll. These domain names are memorable and convey a positive idea. Human Experience dot jll explains how human experience drives better performance, better life balance and globally better results for an organization and for the people who work in that organization.
“JLL’s 2017 Global Research project reveals experience is a primary differentiator whenever individuals engage with an organization, and should play a core role in every company – both strategically and operationally.”